(Bloomberg) -- Walmart Inc. is making its first move into the metaverse. Starting Monday, the retailer will unveil two immersive experiences on Roblox Corp.’s virtual platform. Walmart Land will ...

Walmart is playing a long game to build generational brand loyalty. Why it matters: The retailer is investing in immersive commerce like a virtual store called Walmart Discovered geared toward ...

Walmart Launches Roblox Store, Offering New Worst Way To Buy Stuff Online Finally, I can buy a cheap headset in Roblox and a few days later get a real version, too. By. Zack Zwiezen.

Walmart’s IRL commerce shop in the experience enables Roblox users to check out the real world items chosen by its partner user generated content (UGC) creators, MD17, Junozy & Sarabxlla.

Walmart is partnering with Roblox on new virtual worlds. The partnership follows a deal between Roblox and Nike to create virtual lands and share virtual merchandise. Get the Strategy to Trade Pre ...

The retail giant has teamed up with Roblox to create something called Walmart Land, and it looks terrible. When you purchase through links on our site, we may earn an affiliate commission. Here ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that ...

Walmart has shut down a branded space in Roblox called Universe of Play after six months, according to a blog post from Truth in Advertising.org (TINA.org), a nonprofit consumer advocacy group.

Walmart adds dorm shop to virtual shopping platform Your Dorm Your Way is an immersive experience where college students can shop virtual dorm rooms curated by digital creators. Published Aug. 6, 2024 ...

Starting Monday, the retailer will unveil two immersive experiences on Roblox Corp.’s virtual platform. Walmart Land will feature fashion, beauty and entertainment items, while Walmart’s ...