Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive.

To encourage participation, “Godzilla x Kong Obby” dishes out collectibles that can be redeemed for exclusive Roblox gear, including Godzilla’s tail and head and Kong’s head and axe. The Gang, a ...