Key Points VOP is how a process communicates its current progress while meeting customer needs and expectations. VOC is communications and expectations given to a company by the customer. Paying ...

VoC goes beyond simply collecting feedback; it involves building a process that turns customer insights into meaningful actions. According to Gartner, with more than half of Americans reading ...

iGrafx has been named a Customers’ Choice in the 2023 Gartner Peer Insights™ Voice of the Customer for Enterprise Business Process Analysis Tools.

Bringing a usability process into product ownership is a structured way to introduce voice of the customer into product design. As a product manager and usability expert, I work with both ...

Nate shares with host George B. Thomas some best-practices for crafting a voice-of-customer engine: The process of listening to customers should be habit-forming, not something you do once in a while.