Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin ...

In an unique DOOH initiative, RoshanSpace Brandcom with its ProDigi network brought the Wimbledon 2025 tournament to the ...

Can a cinema ad make you miss someone and then inspire you to create a song? That was the emotional ambition behind the LG ‘Radio Optimism’ cinema campaign, which premiered in UAE cinemas. It ...

Singer Lizzo shared a denim-themed meme of herself poking fun at the viral American Eagle campaign, which earned the company and campaign star Sydney Sweeney severe backlash ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Explore how AI-powered marketing is helping businesses stay competitive in 2025 by automating tasks, personalizing customer ...

In today’s fast-paced world, where attention spans are shorter than ever, the ability to convey a message quickly and effectively is more important than ever. Visual communication, which includes the ...

DALLAS, Texas — A Texas hemp company is turning a very public jab from Lt. Gov. Dan Patrick into a full-blown marketing campaign — just as state lawmakers prepare to revisit the future of hemp ...

How Bollywood, Cabs and MetroCards Led to Zohran Mamdani’s Winning Visual Campaign The New York mayoral candidate — who shocked the establishment by triumphing in the Democratic primary ...

Wanda James: CU is trying to silence me after I raised concerns about a racist marketing campaign I criticized a University-funded public health campaign called “Tea on THC” and now I’m ...

The campaign serves as an example of the marketing transformation that Smartwater parent company Coca-Cola has undertaken in the last few years. With the goal of building stronger brands, the company ...