Below, I've rounded up 9 recommendations for things to do before you design a logo – or rather, before you create the final mark because I'd argue that these are all part of the design process proper.

In addition, they should add subtle but effective visual cues like client logos, testimonials with photos or secure checkout badges to increase credibility. - Paula Chiocchi , Outward Media, Inc. 16.

CU Boulder achieves its unique visual identity by using four core design elements—lockups, colors, fonts and Be Boulder. graphic marks—as well as several extended design elements. When applied ...

Maureen Ballatori is the Founder + CEO of 29 Design Studio Branding & Marketing, an agency specializing in food, beverage and agriculture. In business, if you want to make complex ideas simple and ...