Amazon first opened its virtual doors with a very functional logo that was a far cry from the sleek, ubiquitous design we ...

"Mathematical accuracy isn't the same as visual accuracy," one person suggests, pointing to the famously imperfect Google G logo as a classic example of a design that's intentionally not a circle. "It ...

CU Boulder achieves its unique visual identity by using four core design elements—lockups, colors, fonts and Be Boulder. graphic marks—as well as several extended design elements. When applied ...

In addition, they should add subtle but effective visual cues like client logos, testimonials with photos or secure checkout badges to increase credibility. - Paula Chiocchi , Outward Media, Inc. 16.

Maureen Ballatori is the Founder + CEO of 29 Design Studio Branding & Marketing, an agency specializing in food, beverage and agriculture. In business, if you want to make complex ideas simple and ...