It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine optimization (SEO) and pay-per-click (PPC) marketing news, trends and advice.

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. By implementing these strategies, you can leverage the latest trends, optimize for AI-powered search ...

The vast majority of companies host their video on YouTube because it’s easy, free, the second largest search engine, and you can still post your YouTube hosted videos on your website.

Visual content optimization involves behind-the-scenes details that can increase rankings as well as reader engagement. Summit Ghimire is the founder of Outpace, an SEO agency .

It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine optimization (SEO) and pay-per-click (PPC) marketing news, trends and advice.

According to comScore, nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 billion online videos during the month. However, the ...

One of the advantages I had as an early adopter of SEO was I had worked with no tools and no keyword or traffic data so back in ’07 I was comfortable working with other data and applying it to video.

Furthermore, to increase online presence, strategically use keywords like “SEO graphics,” “visual content,” and “visual search optimization” in relevant text and image metadata.

As most search engine optimization (SEO) experts are aware, getting a first-page Google result is harder than ever. Not only do Google’s search and indexing algorithms continue to evolve in ...

Visual Search Optimization Visual search is another area where AI will have a significant impact. Platforms like Google Lens and Pinterest Lens enable users to search for products and information ...

Why You Should Optimize for Visual Search. As of 2024, there will be over 8 billion Google Lens searches each month; ignoring visual search optimization means losing valuable audience.