I'm an SDR at a software company. Here's the formula I use to identify UVPs and put them into action to generate new business.

“An employer brand is the external expression of an employee value proposition,” said Marc Coleman, the CEO and founder of The Tactile Group, a software development firm with a speciality in the ...

I've taken the PSP course, and am convinced of the value of PSP, and that it can be adapted to any type of software development. When I attempted to sell it to my management, in two different ...

That is why the value proposition is critical. In 2018, research by WorldatWork found that there will be a significant increase in total rewards in the next three to five years in career development.

For years, code-editing tools like Cursor, Windsurf, and GitHub’s Copilot have been the standard for AI-powered software ...

This seven-part series is a playbook for product leaders. It describes a philosophy of product development and the nitty-gritty process details that bring that philosophy to life. It’s also an ...

Developing an On-Target Value Proposition is brought to you by David Capece, from Sparxoo We live in a world of overcapacity, where consumers are empowered to choose.

Guest On the surface, value propositions seem incredibly straightforward. I’d argue that this is why, in practice, they’re often given such short shrift. In reality, getting a value ...

There is no better proof of a value proposition than steady growth in revenue from both new and repeat clients. To recap, ClickSoftware has strong gross margins and strong NOPAT using very little OC.

Companies throughout the United States are at an essential turning point. With digital transformation as a growing priority, ...