From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Roblox has launched a new licensing platform to allow easier connections between Roblox creators and IP holders, including Netflix, Lionsgate, and Sega.

The Universal Studios lot recently got an upgrade meant to bring it more in line with its glamorous image as a historic movie factory and theme park.

Universal Studios: ‘M3GAN’ again has moves in theme park Multiple M3GANS have returned to Universal Studios theme park in support of the upcoming film 'M3GAN 2.0.' (Dewayne Bevil/Orlando Sentinel) ...

The Roblox Universal Theme Park recreates the experience of waiting in line. Now people online are sharing videos about it.

Universal Studios has a revved-up look at its upcoming ‘Fast & Furious' coaster The high-speed "Fast & Furious: Hollywood Drift" will open at the Universal City theme park in 2026.

Universal Studios teases ‘secret plans’ for Wicked attractions Theme park rides would be the logical next step in Universal’s carefully orchestrated roll out of the burgeoning film franchise.

Universal Studios Hollywood's big 2025 Event Guide was just unveiled The theme park had clued fans into some of the upcoming fun already; now check out the full ultra-full slate.

Universal Studios Hollywood has revealed the ride vehicle for its upcoming “Fast & Furious: Hollywood Drift” roller coaster, a high-speed outdoor attraction set to open in 2026. Universal Studi… ...

One of the most beloved anime and manga series of all time is coming to Universal Studios Hollywood – and it’s not the only one. Anime collaborations are very popular at Universal Studios ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.