Strategic Initiatives and Product Development At the heart of Unity’s strategy for future growth is its new advertising platform, Vector. This self-learning ad model is seen as a key driver for ...

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Unity has fully migrated its ads network to new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform.

Subscription Growth and Vector Launch Unity revenue declined by 5% year over year in the first quarter, but with the video game engine developer's "portfolio reset" nearly in the rearview mirror ...

Meanwhile, the Grow Solutions segment, which includes Unity's ad business, dipped 4% to $285 million. The AI-driven Vector platform is trying to pull it back up, but it's still early days.

Unity beat expectations for the first quarter but suffered declines in revenue and adjusted EPS as the portfolio reset continued. The AI-powered Vector advertising platform launched earlier than ...

Driving any growth will be Unity's subscription business within the Create Solutions segment. The company dropped a plan to charge developers onerous fees based on the number of game installs last ...

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Unity's new Unity Vector ad network, powered by artificial intelligence (AI), is anticipated to solidify its competitive position and boost its long-term growth prospects.

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