Taylor Swift just added a massive keepsake to her Eras Tour collection and, yes, it involves a 140-foot friendship bracelet. Here’s the story behind the viral $13K prop that’s peak Swiftie energy.

Taylor Swift has purchased the iconic, jumbo friendship bracelet from the New Orleans "Eras Tour" shows, and it's beyond sentimental.

Dale Earnhardt Jr. takes NFL star Malik Nabers for a high-speed tour of Atlanta Motor Speedway in a special NASCAR meet-up.

Taylor Swift is reportedly planning on spending $13,000 on her most one-of-a-kind friendship bracelet yet in a sweet tribute to her Eras Tour.

Taylor Swift's personal services company, Firefly Entertainment Inc., purchased the 140-foot-long inflatable friendship bracelet that adorned the Caesars Superdome during her sold-out Eras Tour.

Giant friendship bracelet draped over the Caesars Superdome. Taylor Swift and Travis Kelce are seen on October 11, 2024 in New York City.