Many analytics professionals equate “data storytelling” with data visualization. In other words, graphs. When an executive asks for “the story,” that means a brief explanation, in words ...

Ultimately, the future of business belongs to those who can master the art and science of customer experience.

In today’s age, where businesses generate more data than ever before, the challenge is no longer just collecting infor ...

This is where the right data analytics dashboards come in. Choose a data-analytics dashboard that allows you to focus on targeted KPIs, but also presents the data in an easy-to-understand manner.

In other words, data analysis requires digital infrastructure. If that infrastructure isn’t pre-existing, your data analytics professional is likely to spend their first few weeks or perhaps even ...

Data analytics is a fast-moving field that considers sets of information to help leaders develop informed decisions and strategies in all types of ... use similar strategies that could benefit from a ...

OPINION: Data-Driven Thinking. Understanding Customer Journey Analytics. By AdExchanger Guest Columnist. Tuesday, October 26th, 2021 – 12:05 am.

Big data and analytics are becoming more central to organizations in almost every industry, and as they spread, so do the questions that surround them. A significant sticking point — and, in my ...

At Covario's INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking a multiscreen world, and what to do if you're sifting ...

How data analytics will help us understand chatbots. Nitin Donde, Talena. May 29, 2017 7:03 PM. Crunching data. Image Credit: Shutterstock. Join our daily and weekly ...