With the 2025 NBA All-Star Weekend taking place in San Francisco, it was to be expected that Under Armour's Curry Brand would have a special sneaker for the 11-time All-Star Stephen Curry to wear ...

the Maryland-based sportswear giant said it was working to extend payment terms for its athletes such as Tom Brady and Steph Curry to cut costs. Under Armour walked away from the deal in June 2020.

Stephen Curry, partnering with Under Armour, is challenging Michael Jordan's dominance in the sportswear industry. With the launch of "Curry Brand" and Under Armour's international expansion ...