News

When They Zig, You Accelerate: How Challenger Brands Win In Turbulent Times
In times of uncertainty, a lot of brands go dark—slashing budgets, putting campaigns on hold and pulling back from the market ...
Ecommerce Fastlane3d
15 Digital Customer Engagement Tactics That Drive Loyalty And Growth
This blog shares 14 proven tactics to help brands drive loyalty, increase repeat purchases, and grow customer value.
Marketing Dive4d
The General turns to Fortnite to help anxious Gen Z drivers
The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize. The General ...
AI’s Double-Edged Sword: Balancing Innovation with Trust and Accuracy in a Digital Age
Discover how top leaders from HP, Coinbase, Plus Company, and .monks are leveraging AI to reshape strategy, creativity, data, ...
AI-Powered Enterprise: Reimagining Teams, Data, and Growth
Discover how top leaders from HP, Coinbase, Plus Company, and .monks are leveraging AI to reshape strategy, creativity, data, ...
Harvard Business Review5d
Branding in the Age of Social Media - Harvard Business Review
Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...
Accounting Today6dOpinion
How to market financial services to younger generations
Many accounting firms target the same types of clients that are currently on their rosters when looking to expand financial ...