YouTube Initiates Monetization Strategy With Transparent Video ‘Overlays’ People have been speculating about how YouTube would eventually monetize video streams, as opposed to page views.

Add articles to your saved list and come back to them any time. Video advertising is coming to YouTube, but it won't be the type common at sites elsewhere. Starting today, the popular video ...

The product's official name is the Call-To-Action Overlay, and it's about as straightforward as ads come: it's a semi-transparent pop-up that links viewers to any website you choose.