BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

BMW Redesigns Iconic Logo for the First Time in Two Decades. Jans Thiemer, ... The new design eliminates the black ring for a transparent circle and boasts a much flatter typeface.

This marks the first time that BMW has changed in logo in more than two decades—since 1997, to be exact—and is only the sixth badge the company has used during its 103-year history.

BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations of ...