The marketing campaign for Mere Husband Ki Biwi illustrated a blend of traditional and digital marketing approaches spanning ...

At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & how companies are responding to the growing demand for tailored experiences ...

As AI evolves, its role in marketing will only grow. By embracing data-driven insights and AI-powered tools, marketers can unlock unprecedented levels of efficiency, creativity and ROI.

It’s critical for companies to understand this trend and the best practices to maximize the effectiveness of their social ...

As a marketing professional with years of experience in Nigeria’s advertising industry, I read with profound disappointment the recent interview in The Guardian newspaper of the President Out-of-Home ...

Gen Z leverages technology to create passive income streams, balancing work and personal interests for financial growth and ...

Alibaba is in sound financial health. As of September 2023, the company had CNY 572 billion in cash and short-term investments on its balance sheet against CNY 166 billion in short- and long-term bank ...

On shareholder distributions, we rate Sky as appropriate. Dividends were reinstated in the second half of fiscal 2022. Management executed a NZD 70 million capital return in November 2022 and a NZD 15 ...

The hotel distribution landscape is undergoing a seismic shift, one that promises to redefine how properties connect with ...

The digital marketing landscape is evolving at an unprecedented rate, and businesses must keep up with the latest innovations ...

As the theatre lights fade to black, the audience settles into their seats, phones are silenced, and all eyes focus on the massive screen before them. In this unique moment of undivided attention, ...

A$AP Rocky, newly acquitted in a felony assault case, is set to become a key stakeholder in League Two’s Tranmere Rovers ...