'Big data' and the impact of analytics on large quantities of data is a persistent meme in today's Information Technology market. One of the big questions looming in IT departments about big data is ...

Big data is new and “ginormous” and scary –very, very scary. No, wait. Big data is just another name for the same old data marketers have always used, and it’s not all that big, and it’s ...

Analyzing large volumes of data is only part of what makes big data analytics different from traditional data analytics Credit: DARPA. There’s data, and then there’s big data. So, what’s the ...

Why traditional database systems fail to support “big data” Anupama Shukla . Mon, Jul 28, 2014, 5:00 PM. Must-know: An overview of "big data" (Part 5 of 8) (Continued from Part 4) ...

The crux of Goldmacher's argument that big data will crush traditional database companies revolves around cost. Emerging big data players can price better than large database players like Oracle ...

'Big Data' Vs. 'Traditional' Marketing Research In The Sports Industry - 12/08/2015. The adoption of advanced analytics has made an unprecedented impact in the way that general managers configure ...

Big data is the vast, complex data sets that traditional data management systems cannot handle. Big data can help organizations create new strategies and make better corporate decisions when big ...

This refers to the study and application of big, complex datasets, which cannot be processed by traditional data-processing applications. These figures generate insights that can lead to better ...

Big data and machine learning are powering some of today's biggest online businesses and services. If you want to adopt these technologies in your own business, you need to understand not only ...

Big Data vs. Market Research Analyzing big data may be able to forecast trends and people's habits without the kind of explanation one would derive from traditional market research.