adexchanger2d
What’s The Holdup On Adoption Of The IAB Tech Lab’s Video Ad Standard?
AdExchanger reached out to a number of major DSPs to gauge the current state of adoption of the IAB Tech Lab's new video ad ...
ProgressiveGrocer3d
Kroger Precision Marketing Now Offering Incremental Sales Measurement
Unlike standard attribution (or ROAS), incremental metrics isolate the sales lift from advertising through control groups ...
The Trade Desk's SWOT analysis: stock poised for growth amid digital ad shift
The Trade Desk (NASDAQ:TTD), a leading independent demand-side platform (DSP) in the programmatic advertising space, continues to navigate a rapidly evolving digital landscape. With a market ...
The Trade Desk's SWOT analysis: programmatic ad leader faces Amazon threat
The Trade Desk Inc (NASDAQ:TTD), a leading independent demand-side platform in the programmatic advertising space, continues to outperform expectations and maintain its strong market position. As the ...