The Trade Desk (NASDAQ:TTD), a leading independent demand-side platform (DSP) in the programmatic advertising space, continues to navigate a rapidly evolving digital landscape. With a market ...

Unlike standard attribution (or ROAS), incremental metrics isolate the sales lift from advertising through control groups ...

The Trade Desk (NASDAQ:TTD), a leading independent demand-side platform (DSP) in the programmatic advertising space, continues to navigate a rapidly evolving digital landscape. With a market ...

AdExchanger reached out to a number of major DSPs to gauge the current state of adoption of the IAB Tech Lab's new video ad ...

StackAdapt is expected to surpass US$500-million in revenue and US$125-million in operating earnings in 2025, making it one ...

The Trade Desk reported strong Q3'24 financials with a 27.32% YoY revenue increase and an 83.17% YoY EBITDA growth, but is rated a 'hold' due to high valuation. TTD dominates the DSP market ...

Roku's substantial market share of U.S. streaming devices could give Disney an immediate connection with a big user base - nearly 85.5 million monthly active users, who come with valuable user data.

In a report released yesterday, Ygal Arounian from Citi maintained a Buy rating on Trade Desk (TTD – Research Report), with a price target of ...

Google’s DSP has taken many potshots in its day, but one that stung is the notion recently advocated by The Trade Desk that Google’s alleged monopoly over display and the ad server market is ...