Check-it: "On July 19, the star quarterback and Coors Light will be bringing a one-of-a-kind cold plunge experience to the ...

From boutique plunge salons to affordable inflatable tubs, cold water immersion is gaining popularity for its physical and mental health benefits.

In this eye-opening video, we delve into the lucrative world of wellness rituals, exploring how the combination of sauna and cold plunge can generate significant profits. Learn about the rising ...

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Do Cold Plunges Actually Make It Harder to Build Muscle? New research suggests that your ice bath may starve your muscles of nutrients post-workout. Is it still worth the head rush?

OsteoStrong Unlike a traditional medical center or physical therapy clinic, OsteoStrong has a distinctly commercial feel, with somewhat cheesy endorsements from Tony Robbins.

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The cold water reduces inflammation and can help alleviate post-workout soreness. Additionally, the act of getting in such cold water generates a massive post-plunge dopamine spike.

Cold Plunges Are the Cool New Trend—but Do Sports Medicine Experts Think They’re Actually Worth It? Five possible benefits to (brrr)inging on the chill. Photo: Getty Images/Aleksandar Nakic ...

Metairie doctors tout the health benefits of traditional sauna use and cold plunge.

Shop the Memorial Day Plunge sale to save 15% on Plunge cold tubs this May. Cold plunge tubs can help speed up recovery, reduce stress and more.

InsuranceNewsNet looks back on Tony Robbins' book, "Money: Master the Game," to see if his thoughts on Social Security still apply.