Unfortunately, greater volume doesn't always mean success. Based on my company's more than 1,000 Meta Ad Account connections, the average success rate of creative assets launched is barely 15%.

The ad industry has for years sought an ad creative taxonomy to help manage creative ad delivery across linear and streaming. “As we automate the [creative] supply chain, it’s really critical that we ...

Through detailed (and fully automated) labeling of ads—covering aspects such as color schemes, themes, sentiments, or product categories—AI can better synthesize and make decisions based on those ...

A technological takeover of ad creative could bring both opportunity and disruption. By Marty Swant The Cannes Lions Festival of Creativity, an ad industry conference, awards show and schmoozefest ...