Bay Ridge’s beloved Summer Stroll on Third returned with gusto on Friday, transforming the southern stretch of Third Avenue ...

SANTA MONICA - Public drinking is now allowed in designated areas along the Third Street Promenade as part of a new "entertainment zone" initiative launched June 21 - and so far, officials say, it's ...

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street Promenade, opens Friday with a soft launch.

Learn about the fatal shooting incident during an attempted robbery in Santa Monica's Third Street Promenade.

LOS ANGELES – A prominent Southern California shopping district is taking a cue from Bourbon Street and the Las Vegas Strip in an effort to draw more crowds.

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade.

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade.

LOS ANGELES – A prominent Southern California shopping district is taking a cue from Bourbon Street and the Las Vegas Strip in an effort to draw more crowds. The Santa Monica City Council unanimously ...

Drinking at the Third Street Promenade in Santa Monica will soon be allowed – with some rules. Karma Dickerson reports for the NBC4 News at 6 p.m. on Wednesday, May 14, 2025.