Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times Published: June 26, 2025 12:41pm EDT. Eugene Y. Chan, Toronto ...

Considering the various factors affecting a purchasing decision, understanding how to directly influence customer behavior is a marketing priority. Learning about the psychological tool of ...

When done thoughtfully and grounded in psychology and authenticity, escapist marketing can respond to consumers' desire to feel something deeper, even via something as brief as a 30-second ad.

Love.In 1988, I had recently started the Ph.D. program in Marketing at Northwestern (AKA Kellogg) and was fortunate enough to take a course with marketing legend Professor Philip Kotler.

Summer triggers one-of-a-kind psychological and behavioral shifts that can directly impact how-and why-consumers make their purchases.

Performance marketing isn’t just about data, it’s about understanding human behaviour. That’s why top marketers in the performance space draw insights from psychology’s pioneers, Maslow ...