Summer triggers one-of-a-kind psychological and behavioral shifts that can directly impact how-and why-consumers make their purchases.

Memes are Gen Z’s language for distilling heartbreak, social anxiety, ADHD, or depression into bite-sized truths that spark awareness. Memes are visual observations and cultural ...

Artificial intelligence in academia appears to be inevitable—but it isn't, and it's worth deep consideration of what its use ...

Understanding buyer psychology is crucial for success in the digital marketplace. Great eCommerce social media marketing ...

Why it works: The psychology of escapism To understand why escapist marketing is so effective, it helps to look at the psychology behind it.

Carroll Shelby was an icon whose influence stretched far beyond the racetrack. His words inspired mechanics and drivers alike ...

In this special edition of the Student Notebook, early-career scholars from across the APSSC community share their ...

Across the board, the AI users exhibited markedly lower neural activity in parts of the brain associated with creative ...

The biography of Hans F. Sennholz reads like a paradoxical novel—as if the protagonist had journeyed backward through the ...