The 165-year-old clothing manufacturer shows off F.L.X., a platform that uses lasers to replicate vintage denim, in this 360-degree tour of their Eureka Lab.

MIT Media Lab's new logo, created by Pentagram, draws on a decades-old design.

With a 360-degree camera, we walked around the innovation lab, showing just hypnotizing and encompassing the world of jeans can be. Take a look at the space–and be sure you look in all directions.

The Denim Lab jeans store in Tustin has launched a campaign to support juvenile diabetes research with a kickoff event at The District shopping center. As part of their Empower Your Jeans campaign,… ...

An algorithm can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years’ worth of personalized business cards.

Most jeans manufacturers rely on petroleum-based dyes and pollutants. Tammy Hsu and Michelle Zhu are on a mission to revolutionize the industry with planet-friendly, microbe-based dyes.

Woolmark has launched The Wool Lab Denim Edition, which serves as an extensive guide for sourcing wool denim fabrics.

A German immigrant named Levi Strauss founded his company in San Francisco in 1853, he sold dry goods at first before Levi and tailor Jacob Davis invented and sold denim jeans meant for workers, such ...

DENIM DO GOOD: In conjunction with Earth Day, G-Star Raw teamed with Amsterdam-based creative agency The Visionary Lab to mount a photographic exhibition spotlighting sustainability and talent ...