The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of ...

Staying well within their palette for the past eight decades, the team will use two versions of their traditional "Spoked B" going forward.

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The Bear -inspired Original Berf T-shirt ranges in price from $16 to $34 at Redbubble, Etsy, and TeePublic, while supplies last.

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

The league has announced that the Portland Fire will officially debut in 2026, and they even have an incredible logo that ...

The self-driving taxis feature a “Robotaxi” logo written out in a graffiti style on the car’s front doors. The scrawled typeface is reminiscent of the branding for the video game Cyberpunk ...

Portland's WNBA team held a launch party Tuesday for fans to revisit the Fire's past and celebrate its future.

NBA Commissioner Adam Silver addresses why there are no NBA Finals logos on the court, last seen in 2014.

Jim Parkinson, the designer behind Rolling Stone's iconic logo, has died at 83 after a long battle with Alzheimer’s, his friend confirmed.

The Detroit Red Wings have unveiled a new logo ahead of the team's 100-year anniversary celebration.