On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.

The American’s rebrand comes at a time when the conference is trying to establish itself as the top non-Power 4 conference.

While the betting market in Brazil is booming and present in 100% of the Brazilian Championship, on other continents, this ...