SheKnows is constantly weighing the benefits of keeping the tech in-house versus switching to a partner’s solution. Maintaining and improving the tool requires scarce engineering time. “Universally, ...

It looks as though Facebook's latest attempt to challenge Google in the online display ad market will be to get on board with the newest trend in ad tech — header bidding — according to The ...

Purch, which first implemented header bidding three years ago, has moved on. The portfolio of product review and tech sites turned off most of its header bidders last month and moved to ...

Facebook isn't building its own header bidder, but it is now opening up its Audience Network to mobile web publishers who use header bidding technology provided by six suppliers: Amazon, AppNexus ...

Below, members of Forbes Technology Council share their own tested tips for engineering leads seeking to sustainably boost team speed. 1. Implement No-Meeting Mornings ...

Header bidding (HB) -- and with it, server-to-server (S2S) bidding -- showed much promise for advertisers, with access to a publisher's higher-quality inventory.