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Created by Nescafé in the 1930s, Taster's Choice was the first freeze-dried instant coffee to hit the shelves. The instant process involves flash-freezing coffee concentrate in sub-zero temperatures.

SAN FRANCISCO — The California Supreme Court appeared divided Wednesday over how to handle a $15.6-million jury verdict won by a model who discovered his face on a jar of Taster’s Choice coffee.

SAN FRANCISCO — The California Supreme Court wants a trial court to again take up a long-running dispute over the use of a former model’s image on Taster’s Choice coffee labels. A Los ...

Nescafé Taster’s Choice 100% Colombian was another divisive coffee. One of our testers calling it “sour, acrid, and gross.” The Nescafé Clásico tasted of chlorine and metal.

And it must be doing something right: Today, Nescafe (known as Tasters' Choice in the U.S.) is the No. 1 coffee brand in the world, holding a 22 percent share of all the coffee consumed on the ...

In 2002, California school teacher Russell Christoff was standing in line at Home Depot when he noticed his face on a jar of Taster's Choice instant coffee.

Maxwell House, Taster's Choice, Sanka decaf. All with the legend "instant coffee" printed in the smallest possible letters on the label. So somebody is buying the stuff.