Roblox has announced it has partnered with Google to roll out new “Rewarded Video” ads in the coming weeks that give in-game rewards to players who opt into watching them.

The company says that tests of these ads saw completion rates of over 80%. Roblox also announced other partnerships in the industry, including with Cint, DoubleVerify, Integral Ad Science (IAS ...

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences. Roblox unveiled a new immersive video advertising ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit.

Like YouTube, Roblox started two decades ago as an online stage for young creators. Video-game lovers could use the service’s ...

On a platform as immersive as Roblox, success means deeper, more meaningful engagement.” To that extent, it’s not just about how many users saw your execution, it’s about how much time they invested ...

Roblox stock has surged 85% in 2025, outperforming NYSE Composite. Dynamic platform with millions of virtual worlds, AI ...

Roblox partners with Google to scale immersive advertising. At the recent IAB Playfronts 2025 conference on advertising, Roblox unveiled a significant step forward in its advertising strategy ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...