In this article, we analyze Van Westendorp’s Price Sensitivity Model, a data-driven pricing model that uses survey data to determine customers’ willingness to pay for your product.

Volaris Group today announced the acquisition of Surveypal Oy, a Finnish company that provides automated survey software to measure company data using the Software-as-a-Service model. Surveypal Oy’s ...

However, the survey indicates a challenge with company culture, suggesting a positive, model-driven culture is difficult to build and still needs to be developed. 39 percent want a clearer ...