Eugene Levy's trademark eyebrows fly off for Little Caesars. A tongue dances to Shania Twain to promote Nestle's Coffee Mate ...

Of the ads that have already been released, here’s a sampling of the approaches advertisers are taking during the big game this year.

it is Super Bowl ad time again. Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers. Meanwhile, first-time and newer advertisers ...