If your nail game leans a little playful and a lot expressive, say hello to your next obsession: Labubu nails.

Person in a strawberry-print dress with a matching pink strawberry-patterned bag and strawberry plush toy on their shoulder the tote bag folded up into a cute plushie ...

This image provided by Pop Mart, shows Labubu, the plush toy from China's Pop Mart. (Pop Mart via AP) Pop Mart has struck it rich. The Chinese company that caters to toy connoisseurs and ...

Labubu not the first toy craze, and certainly won’t be the last Labubu creator Pop Mart joins a small list of companies that have tapped into the zeitgeist, drawing in millions of buyers who ...

They're cute, they're creepy, and sometimes they're even counterfeit -- but the latest craze is all about the Labubu.

One option for POP MART may be to assert trade dress claims. Squishmallows, a different internet-viral plush toy, have also faced widespread copyright and trademark issues from internet dupes.