2. The More, The Merrier. In order for your audience to use your QR code, they need to notice it. Quality does matter here, but much more important, in this case, is quantity.

With 59% of consumers scanning QR codes daily, businesses must meet four key expectations. ... The most successful QR implementations deliver content that matches the customer's immediate context.

More and more, QR codes are popping up in everything from newspaper and magazine advertising to broadcast ads, and yes even digital marketing. The reason is simple – QR codes give consumers a… ...

A QR code or other 2-D tag can link to just about anything. But whatever content you send back to user must be something worthwhile. "You need to interact with people in a way that's going to be ...

Nielsen also says that QR codes can increase brand recall by 30% in television shows and consumer engagement for TV commercials by as much as 30%. This is relevant to you if you’re creating a TV spot ...