Search Engine Land » Platforms » Apple » How Website Structure & Information Architecture Should Mirror Your Business Goals Share Thomas is the CEO of a major corporation. He had supervised a ...

Implementing a shallow site structure is the first step toward optimizing your site architecture for SEO performance. That said, there are several other factors to consider to ensure your site ...

Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites ...

Let your information architecture provide the structure for your pathways to be connected, without islands, and implement those connections through a well-optimized linking hierarchy.

If so, you were experiencing a poor information architecture (IA). Conversely, a great experience with a site or application is only possible with solid IA under the surface.