It’s really easy to write a press release and send it out blindly to 100 press targets. Instead, hold off. Craft a custom message to a writer who covers that topic and is interested.

To help you out with your first or next press release, we spoke with several media experts in New York and Los Angeles, and gathered 10 tips from them on how to write a superb press release. 1 ...

The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% ...