Statistical Significance: Not Just For Geeks Anymore The concept of “statistical significance” is probably one of the most misunderstood phrases in search marketing. People sometimes ask me to ...

A mathematical ritual known as null hypothesis significance testing has led researchers astray since the 1950s.

Statistical significance is a result that’s not likely to occur randomly and is likely traceable to an identifiable prompt.

Statistical significance determines that a relationship between two or more variables is caused by something other than chance. It provides a p-value or probability.

Many bankers hear the term “Statistical Significance” but don’t know what it means and how it is relevant to potential fair lending violations. Typically, when an examiner is evaluating if a ...

“The problem was hiding in plain sight,” François explains. “What was masquerading as an asset in the form of Statistical Significance was, in reality, stifling innovation.

The probability that an event or difference occurred by chance alone. In clinical trials, the level of statistical significance depends on the number of participants studied and the observations made, ...

A home-brewed graphing calculator called Open SciCal promises to put a powerful machine built entirely from open-source hardware into the pockets of quant jocks and statisticians.

Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and the biomedical and social sciences more broadly. Despite its default role, ...