The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Under a new Starbucks Corp. policy, coffee drinkers are starting to see Sharpie-scrawled messages on their to-go cups wishing ...

In an era of rapid market shifts and heightened uncertainty, strategic rebranding is more crucial than ever. However, ...

Costco Kirkland products range from food products — like maple syrup, lasagne and coffee — to consumer goods, with many ...

These days, there's no chance I'm traipsing around town in too-tight jeans that cinch my belly like a balloon animal. Nor am I wearing a pair that's so baggy I look like a blowfish. Allow me a ...

Create a memorable brand identity that resonates with your audience, reflects your values, and stands out in the competitive ...

The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...

AT&T has been a leader in supplier diversity. Today it's now known as supplier inclusivity. Starbucks and others have followed suit. Is this progress?

If you're a Starbucks Rewards member, you can get a FREE tall (12 fl. oz.) hot or iced brewed coffee any time on Starbucks Monday.

Breach of contract and fraud claims against Chef's restaurant and its owners have been dismissed in a lawsuit over a failed property purchase, according to court papers filed in Erie County Supreme ...

While it is still legally known as Starbucks Corporation, the chain’s public-facing moniker seems to have switched to The Starbucks Coffee Company – a title that’s already been used in several ads, on ...

At the same time all this was going on, the famed coffee giant also changed its name, which new CEO Brian Niccol has since dropped in official earnings calls and interviews, according to Today.