The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Starbucks is offering a free pick-me-up on Monday for football fans who might be staying up late celebrating (or fuming over) the results of the Super Bowl.

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

Plus: A heartwarming story of sports unity, why we need Black History Month, self-driving vehicles and more.

The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...

This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...

While it is still legally known as Starbucks Corporation, the chain’s public-facing moniker seems to have switched to The Starbucks Coffee Company – a title that’s already been used in several ads, on ...

OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...

This year, Starbucks is getting in on the moment with a promotion that is as simple as it is brilliant. The coffee giant announced its “Starbucks Monday” promotion, offering a free tall hot or iced ...

At the same time all this was going on, the famed coffee giant also changed its name, which new CEO Brian Niccol has since dropped in official earnings calls and interviews, according to Today.

If you're a Starbucks fan like we are, you're gonna wanna check out our current list of offers. If you haven't yet, download ...

AT&T has been a leader in supplier diversity. Today it's now known as supplier inclusivity. Starbucks and others have ...