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The result, the resort believes, is a name and logo that captures the spirit, history, and essence of the ski area—and even makes a nod to late local ski legend Shane McConkey.
After more than 70 years of operating with a term deemed derogatory by many Native Americans, Squaw Valley Alpine Meadows has changed its name to Palisades Tahoe.
California's Squaw Valley Ski Resort Officially Scraps 'Offensive' Name, Unveils New Branding "Today marks the first day of the next chapter of our resort's storied history," the resort, which was ...
Squaw Valley was the site of the 1960 Olympics. Its name was determined to be derogatory and offensive, and thus has been changed to Palisades Tahoe.
Calling it “the right thing to do,” Lake Tahoe’s legendary Squaw Valley ski resort on Monday announced that it is dropping the name it’s held since 1949 in favor of a new one: Palisades Tahoe.
The historic Squaw Valley ski resort in Lake Tahoe has been renamed Palisades Tahoe because “squaw” is a “racist and sexist slur” whose use is “contrary to our company’s values ...
A popular California ski resort whose name included a derogatory term for Native American women changed its name to Palisades Tahoe Monday.
Famed Tahoe ski resort Squaw Valley sheds ‘derogatory’ name Rebranding will begin immediately, resort officials said, but full adoption of “Palisades Tahoe” is expected to be a years-long ...
Squaw Valley Ski Resort in California has changed its name to Palisades Tahoe.
Squaw Valley Ski Resort in California has changed its name to Palisades Tahoe.