BranDNA announced a strategic partnership with CREAS F&C to launch the Italian premium sportswear brand Hydrogen in China.

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The ...

BranDNA and its predecessors have represented over 40 global brands in China. The current brands include Body Glove, Dakine, ...

Erasing Native American teams from sports for being "offensive" ignores how those teams honor Native Americans and how they are being erased from our culture.

Wednesday’s SBJ Live, the second in a series on the Business of Women’s Sports, is focused on how social media teams are ...

The range is inspired by the brand's hip-hop and skate roots and offers a renewed kitsch take on skate wardrobe staples and ...

Since 2022, when Ally Financial decided to heavily invest in women's sports, the popularity of female leagues has exploded.

The Buffalo Bills are set to reveal an alternate helmet for the 2025 season and there have been reports it could be red or ...

Auburn sophomore Justin Freeman grabbed a few Nike items and is planning to surprise his mom with a long sleeve Nike dri-fit.

Behind every style-conscious athlete is a squad of specialists, employed to handle the finer fashion details that elevate a ...