The Super Bowl is coming to Roblox as part of a push by the NFL to attract new fans, featuring football content in SpongeBob and Ninja Turtles metaverse games.

NFL kicks off SpongeBob-themed Roblox activation in run-up to big game Marketing Dive, an Industry Dive publication · Marketing Dive · Industry Dive Sara Karlovitch ...

NFL, Paramount, Gamefam To Launch SpongeBob Super Bowl Event On Roblox - 02/06/2024 The metaverse quest will be live on Paramount and Gamefam's SpongeBob Simulator for Roblox users Feb. 2-19.

Nickelodeon and Paramount are bringing SpongeBob SquarePants and Teenage Mutant Ninja Turtles to Roblox in two new standalone experiences, which will be developed by Gamefam. "We are creating ...

The NFL is leveraging popular characters and young consumer interest around Roblox to hype up Super Bowl LVIII and its family-friendly simulcast on Nickelodeon. Advertising inventory for the simulcast ...