Machine intelligence influences brand visibility across a wide range of customer touchpoints. Customers now search using ...

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

The Democratic National Committee (DNC) drew widespread mockery Thursday over a since-deleted social media post that showed ...

The party has not commented on why the post was removed, but the post was ratioed with 9,500 comments, compared to 6,200 ...

This is only a glimpse of the data available to CivicScience clients. Discover more data. Social media is far from new to the world of advertising. What began as a way to stay connected to friends and ...

In the past few years, AI technology has advanced so far to see users have gone straight to machine models for just about ...

A new study by marketing researchers at the University of Nevada, Reno analyzed over 70,000 Instagram posts from major brands ...

There are deep age, gender, occupation, and class-based social divides in how people use generative AI applications—such as ...

A former applied scientist at the lab reportedly announced its closure in a post on WeChat, China’s most popular social ...

Social Media can allow us to connect with people we will never meet in real life and create a potentially limitless social ...

We believe that IPG has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance and ...

Haidt's bestselling book blames phones for teen depression spikes, but research tells a different story. Healthcare ...