[Each week, our friend Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of the news business for the Lab.]. This week’s buzz is ...

Are you confused about how to predict upcoming trends in social media? Is it affecting your performance? Don’t go through the frustration of uncertainty; use pr ...

Social media optimization is a critical piece of any organization's internet strategy. Even the best-known real-world brands can't thrive on the internet without alerting potential users of their ...

In social media advertising, long-tail targeting is a transformative strategy for social media platforms like Meta and TikTok. Traditional methods often fall short when optimizing for rare events.

Optimizing social media advertising is a complex endeavor that requires a deep understanding of metrics, industry benchmarks and your specific funnel. Newsletters Games Share a News Tip Featured ...

With the rise of AI and social media platforms as primary search channels, traditional SEO tactics are falling short. If AI ...

Social media optimization isn’t about using the digital space better it is about creating a voice for yourself or your brand that makes you or your company stand out.

Social media can be an effective tool for building and engaging community. By following the five principles of social media optimization, your library can become an active voice in a thriving ...

On Thursday, Piano, which provides analytics and subscription services for publishers, announced its acquisition of social media revenue optimization platform SocialFlow. Piano declined to share what ...