What makes a customer choose your restaurant? It’s the story they see, the feeling your brand creates, and the way you ...

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Is San Diego Comic-Con worth skipping? Hollywood studios debate. But for the time being they're committing with big projects ...

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

Mia Zelu — the artificial intelligence bot who fooled thousands with her fake Wimbledon posts — underscores how quickly ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it ...

In an era where algorithmic feeds dominate attention and trust in traditional advertising continues to dwindle, brands in ...

In today’s evolving economy, where conventional product claims no longer capture consumer attention, BFSI (Banking, Financial ...

The Miami Marlins today announced the hiring of Alex Parker as Chief Brand Officer, effective immediately. In this new role, Parker will drive the strategic alignment of all facets of the Marlins ...

EraBright is a performance-driven digital agency that helps service-based businesses grow through SEO, Google Ads, PPC, and ...