Leveraging social media and influencers in digital campaigns is a strategy that has taken the marketing world by storm.

The dental industry has undergone a remarkable transformation in recent years, with digital marketing becoming essential for ...

What makes a customer choose your restaurant? It’s the story they see, the feeling your brand creates, and the way you ...

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Mia Zelu — the artificial intelligence bot who fooled thousands with her fake Wimbledon posts — underscores how quickly ...

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it ...

In today’s evolving economy, where conventional product claims no longer capture consumer attention, BFSI (Banking, Financial ...

The Miami Marlins today announced the hiring of Alex Parker as Chief Brand Officer, effective immediately. In this new role, Parker will drive the strategic alignment of all facets of the Marlins ...

EraBright is a performance-driven digital agency that helps service-based businesses grow through SEO, Google Ads, PPC, and ...