In today’s fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands ...

People also go to social media to waste time; brands should respect that by making their social ads entertainment. - Mike Maynard, Napier Partnership Limited 19.

Though his viral social media campaign has echoes of Kamala Harris’ own meme-filled presidential run, analysts say Mamdani’s exhibited key differences that helped usher him to an apparent victory.

"Social media is no longer just a tool for awareness, it's where brands now earn the trust and loyalty of their customers," said Lindsey Wilkes, SVP, Business Development at Orange 142.