Modern marketing needs good social media tools to keep up. AI is changing how we do social media, making things smarter.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

CEO Bill Demchak tells the U.S. PNC is boring; here's why PNC Bank taps Arnold Worldwide as new ad agency of record PNC Bank ...

In a recent TikTok video, Lisa Remillard, a/k/a “The News Girl,” told viewers that she had an update for them about a riveting topic: the federal debt ceiling. “The US is inching closer and closer to ...

"Life is better off of social media," Harry said while speaking to BI and other outlets on Wednesday. He added that he and Meghan were glad their children, Prince Archie, 5, and Princess Lilibet ...

Here’s an example of a SMART social media marketing goal focused on building brand awareness: Our team aims to get 10,000 YouTube video views (measurable) by July 31st (time-bound).

A college student from Vestavia Hills has made Forbes Magazine’s 2025 Top 30 Under 30 list for her campaign to help those her age moderate their social media use. Emma Lembke, 21, is a senior at ...

Those campaigns should be strategically designed and created to help you connect with new users, build on-platform relationships, and drive long-term sales. Although great campaigns take time to ...

The campaign spent between $135,200 and $174,435 on 65 Facebook and Instagram ads that ran between Nov. 1, 2023, and Oct. 31, 2024, making it the fourth-highest spender on carbon tax ads in the ...

Some of the most powerful people in this year’s election cycle are the clippers. Yes, the video-clippers. They watch campaign events and cable newscasts for hours on end, looking for the ...

At the Indiana University Observatory on Social Media, my colleagues and I study influence campaigns and design technical solutions—algorithms— to detect and counter them.

Therefore it is unclear, for example, whether online influence campaigns can sway election outcomes. Yet, it is vital to understand society’s vulnerability to different manipulation tactics.