The NBA All-Star Game stood out from the trudgery of the 82-game regular season before the Internet. Now, every night is an All-Star clip show.

Entertainment on Demand (EoD) data reveals a growing consumer preference for ad-supported streaming and increasing investment in sports as key factors shaping the global streaming market.

More than half of Big Game audiences spend their time scrolling TikTok during the big game, and these brands had the most ...